TyMatts Blog Takeover | BLOOM Editorial Photoshoot Reveal
This past week has been a thrilling experience with the launch of fashion branding for TyMatts and his subsequent blog takeover here on That Chic Happens!
Have you seen any of our collaborative content? Our iconic wardrobe test video? Behind the scenes reel? The big reveal camera roll dump? TyMatts’ Summer ‘22 Playlist? His guide to Elizabeth, Pennsylvania? There’s been so much content and we have worked insanely hard to deliver it to you!
TyMatts and I developed this concept in December 2021, with styling confirmation in January 2022, shoot day in May 2022, and launch finally happening in June 2022. We are passionate about what we have created and I hope that it inspires you to add TyMatts’ music to your summer playlists and to keep an eye on every member of our exceptional team.
Without further ado, here are our favorite shots from Ty Matts’ Bloom Photoshoot.